In a note out on Tuesday, Morgan Stanley wrote: "In our opinion, cutting price on Mach-E is relatively minor (approx. $100mm on price/mix prior to volume offsets). The more significant question for Ford and other Tesla challengers is what are they doing on the cost side to create enough room to follow Tesla's current and future price cuts without compressing margins.
" It continued: "Tesla is expected to elaborate upon its cost advantages in Giga castings, 4680 structural battery pack and other significant savings needed to ultimately bring forth…Morgan Stanley: Expect More EV Price Cuts Ahead
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