The full-page ad was a glorious spread of green and blue, green leaves against a blue sky. “Where clean energy lives”, it declared in a small inset in the middle of the page. An ad for the botanical garden, maybe? No, for New York electric utility, Con Edison. Near the bottom of the page in smaller letters, the advertisement stated, “Con Edison is committed to net zero for our direct emissions by 2040.
” Our first thought was, “WOW! That is a lot earlier than most companies.” Then we read the carefully crafted…How To Spot A Carbon-Free Con
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