Recently, the MetalMiner team shared a laugh over BMW’s announcement that it would introduce a “subscription service” in certain markets for the use of their cars’ heated seats. While some of us remain avid BMW aficionados, whether or not customers will pay for the right to warm their seat remains unclear.
Nevertheless, BMW and other car makers are starting to recognize the overall attractiveness of the subscription model. That is, it’s a huge help when it comes to cash flow. Even Tesla has intimated it would add “software…Is BMW’s Seat Heater Subscription A Sign Of Things To Come?
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